Brand vision

Jennifer Chamandi is a British luxury footwear brand designed to empower women to Step Into Their Power.

With an instinctive understanding of what women need, the brand seamlessly blends timeless elegance with empowering femininity. At the heart of its DNA lies the distinctive ‘Eye of the Needle’, a patented design innovation that is both functional and sophisticated. This gold-plated eye, delicately inlaid into each heel, allows for a removable signature strap to be threaded through, ensuring comfort, versatility, and a unique identity.

Crafted in collaboration with a prestigious family-run Italian atelier in Milan, each design is a masterful blend of precision, structure, and geometry, delivering unparalleled comfort and wearability.

About Jennifer

Jennifer Chamandi Boghossian is a British footwear designer of Lebanese origin and the founder of her eponymous luxury brand.

From childhood moments spent exploring her mother’s wardrobe, she dreamt of creating shoes that would empower and inspire women worldwide.

An Economics graduate from the London School of Economics, Jennifer had a thriving career as a senior banker, yet her passion for shoe design never wavered, even on the trading floor. In 2016, she took a leap of faith, channelling her business acumen into her true calling.

Immersing herself in the world of shoemaking, Jennifer spent 18 months rigorously studying her craft, attending courses at Central Saint Martins and the London College of Fashion, mastering Italian to collaborate closely with artisans, and developing a signature aesthetic that blends precision, luxury, and timeless elegance.

Her approach remains deeply analytical: translating colour, texture and abstract geometry into shoes that balance precision with timeless elegance.